January 27, 2011

This week has consisted of a workshop ran by Jan-Erik Paul, managing director of E-creation, a small agency producing big ideas based on the south coast. E-creation create work for clients, primarily in the field of branding and identity, but also run their own projects, creating businesses from scratch and running with them to make them a success.

8 of us were drafted in to come and help give birth to the latest concept and push it to the point of realisation. I am unable to divulge any real information as I am signed into a non-disclosure form as the idea is not ready to go public yet, but I will talk about the processes we went through.

We started on the Monday afternoon in the board room where we went through client branding forms that had been created by E-Creation to allow the team to gain as much insight to the feel of a clients business as they can, which direction the company is going in, is it upmarket, is it exclusive etc. These were a good idea as you can take the information away and immediately build a picture of what the client requires. I may start doing this when I am next asked to do a branding project.

After deciding on the feel and direction of the company we were branding we had to choose a name. After debating and racking our brains/thesauruses, we settled on something that was ‘to the point’, functional and clear with regards to the intended service that would be provided. This also allowed for maximum search engine optimisation as people searching for the service in question would probably use one or more of the words in the title.

We started early the next day and dived straight into the functionality of the site, noting down all crucial elements needed on the homepage, and placing them in logical, UX friendly locations to make sure that the page is easily navigated. I thought deeply when we came to this point and tried to implement the skills learned whilst working at Redweb with the User-Experience team. No real resolution came of this discussion and we quickly moved onto the branding of the company.

I unfortunately had to leave for a meeting at the point and so missed an hour or so of development, but came back in and got straight to work on the logo design. After only a short amount of time working on it, we had a critique where my logo was pulled out as being one of the stronger ones there. Ironically the logo that was chosen, was one I had already sketched out and thought about developing, but decided against as I felt it had certain connotations that may put off prospective customers. But in all fairness it did work well, the typography and colour palette chosen by the developers were good.

Unfortunately this brought us to the end of our short stint as a makeshift agency, although we are meeting up again soon to push the ideas further. The process was a good one to go through as practicing the workings of a professional environment will help for when I leave university. I learned a lot from Jan-Erik as well, a man full of anecdotes and interesting snippets of knowledge. I imagine working for him to be a pleasure and I look forward to our next meeting.


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