Home

D&AD Submission 2011

March 2, 2011

Here is the final piece we submitted as our concept for the EON Energy brief in this years D&AD competition.

The idea is to have a self-powered music video launch for professor green using 3d projection mapping. Using 300 bicycles enough energy can be generated to power the projector and the sound system. The target audience for this campaign was 18-25yr olds who were technologically minded and the aim was to make save energy in the home ‘cool’ and trendy. There had to be a community spirit to the event and be a warm hearted approach to energy conservation.

dandad, D&AD submission, eon energy, 2011, entry

Our outcome meets every single aspect of the brief and is presented well in an easy to read infographic which explains all the facts and figures clearly. The project has been a thoroughly enjoyable process and has resulted in an excellent portfolio piece. The only negative is that we have had to chop the board in two as entries must be submitted in landscape format which lessens the quality of the piece drastically. Hopefully they will see through it and we will stand a fighting chance at winning the competition or at least being shortlisted.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: