Todays Experiment

March 16, 2011

New studies have found that people tidy up more thoroughly when there’s a faint tang of cleaning liquid in the air; they become more competitive if there’s a briefcase in sight, or more cooperative if they glimpse words like “dependable” and “support” – all without being aware of the change, or what prompted it.

I decided to test this whilst helping out a friend of mine who was conducting a survey for a project he is working on. I held a sign post with the word “Participate” in the middle of a busy high street whilst my friend stood about 100 yards away asking for people to complete his survey who had come from my direction. We did this for an hour and then spent another hour surveying without the sign post to act as a control test.

The results were excellent, showing that 61.9% of the people that agreed to take the survey did so after walking past the primed sign post in the first hour of testing, the other 38.1% did so of their own free will.

This experiment was not conducted under lab settings and so there are a large number of variables that could have affected the outcome. Further testing should be done to ensure the statistical data accurate.


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